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Project Overview
The Direct Acquisition business unit at Progressive Insurance, one of the largest providers of insurance in the United States, aims to assess the viability of a new distribution channel* in platforms that large scale businesses offer to small businesses.
Goal: How might we lead the conception and design of the system that supports this new strategy* tailored towards the needs of small business owners?
*Intentionally ambiguous as per sponsor's request
DOMAIN
Service Design
Persuasive Design
TEAM
Yvonne Huang
Rosie Ji
Dorothy Li
Amy Lucas
CLIENT
Progressive Insurance
SKILLS
MY ROLE
Lead UX Researcher
DURATION
Jan 2023 - Aug 2023
Guerilla Research
Contextual Inquiries
Competitive Analysis
Stakeholder Management
User Interviews
Design Thinking
Surveying
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